For many people, their first experience of working online involves selling products on eBay. This was how I got started back in 1998 and I know countless other people that have done the same.
However, it is important to remember that eBay is not the 'be all and end all' - there is a much bigger online world out there. My reason for mentioning this is that I have spoken to three people this week who each make a decent full or part-time income on eBay but who are fed up with it and looking to move in other directions.
Having sold on eBay myself, I can understand why sellers do get tired/bored/frustrated with the auction site - it is highly competitive and it takes an incredible amount of hard work to succeed. In addition, it is normally the case that the more successful you become, the harder you have to work. Listing auctions, handling customer enquiries, packing, shipping, sourcing/buying stock, keeping up with feedback, monitoring the competition - selling on eBay is a tough job and it is no wonder that after working in this way for a few years, many people wish they were back in the land of the employed!!
Don't get me wrong, there is good money to be made on eBay for anyone willing to put the effort in and many people enjoy trading on this huge auction site. But it isn't for everyone.
Having spoken to numerous eBay sellers in the past, it seems to me that of the ones that don't enjoy working on eBay, the particular task that they enjoy the least is the packing and shipping of products. Funnily enough, this is exactly the bit of trading that I grew to dislike too.
I (and the sellers I have spoken to) didn't have a problem with creating sales descriptions, dealing with emails, collecting payment (naturally!) and the other administrative tasks involved in running an online business. But wrapping things up and taking them to the post office is something completely different and for me and many others that's where it all started to fall apart :-)
As I said at the beginning of this article, if you are getting fed up of doing the eBay 'thing' or if you just don't fancy the idea to start with, there is a wealth of alternative opportunities available online. My own solution was to get rid of the one aspect of eBay trading that I didn't enjoy - the packing and shipping - and start to produce and sell digital products which could be delivered to the customer automatically. I still have to write sales pages and build websites, I still have to deal with emails etc but I don't have to handle any physical products (neither do I have to deal with payment collection because that too can be handled automatically by software).
Of course my products are very relevant to eBay sellers and indeed, there are numerous individuals and companies out there that have made a fortune off the back of eBay without ever having sold a single product on the auction site. I am sure that there are numerous other problems that eBay users have that could be solved with a new piece of software or a particular service and if the idea takes off, there are 135 million registered users on eBay to market to!
eBay provides a wonderful opportunity for hundreds of thousands of people but it isn't for everyone and if you find yourself frustrated/bored with the same old routine everyday, start to look for something outside of the eBay world.
HOT TO: Drive traffic from your auctions to your website!
eBay is a one-stop solution to anyone who wants to make money online. Whether you just selling a few unwanted items from around your house or your want to develop a work from home business, eBay removes many of the obstacles for you. Not many other websites can help you drive targeted traffic towards your sales, process the order on your behalf and accept payment though PayPal. All you need to do then is dispatch the item to your winning bidder.
And let's not forget the biggest advantage over selling on eBay. The majority of users have money in their hand just waiting to find the right item.
So if eBays so great why would you want to drive traffic AWAY from your auctions?
Well there are a few reasons why you'd be better off selling from your own website, rather than though eBay. Firstly & most importantly, think of all the listing fees & final value fees you could save if everything you sold on eBay you could sell on your own website. Personally it would save me thousands of dollars per year alone in listing fees.
Secondly, you'll be protecting yourself from eBay policy change. Imagine you were selling thousands of eBooks weekly and then suddenly eBay policy changed to prevent any eBook listings.
Overnight your business would simply disappear & your income would vanish. It's the same with listing fees - A sudden hike in fees could wipe out your business & profit overnight.
With any business, especially an online one you need to safeguard yourself against measures that are out of your control. So by driving traffic away from your auctions to your own website you'll slowly start building up an alternative source of revenue. The following methods can be used on eBay. Some are on the borderline of eBay policy & you should check out any policy violation before using them. Saying that, a huge proportion of sellers use these on a daily basis.
1) Image Hosting
All the best sellers have auction templates developed to maintain a professional listing. And of course those sellers ALWAYS use images or graphics to accurately show the condition of the items their offering.
eBay itself allows you to upload the images to their servers, other commercial & free services are available. However really you want to store any images on your own server. Not only will search engine robots follow the links from your listings to your site (helping in improved visibility in any search engines), but many browsers will show the address of where the images are loading from in the status bar - For instance "Loading Image From http://www.visitmyshop.com" or "Waiting For http://www.visitmyshop.com". This is a great way for your visitors to see to become familiar with your site.
2) Feedback
Many sellers include their own website in the feedback comments they use. Strictly it is against eBay policy but many Power sellers use comments like "Thanks for your custom from http://www.Visitmyshop.com" as standard. This is perhaps one of the widely violated policies on eBay. I've never known of anyone receive a warning for this policy, but use it with caution as you could be the first.
3) Email Address.
eBay allows your listings to contain one email link address, in addition to the "Ask The Seller A Question Link" they already provide. Use the opportunity to show the an email account associated with your domain name for example sales@visitmyshop.com. The only condition about showing your email address is the one shown must also be your registered email account with eBay. Before you list it, make sure they match up.
4) About Me Page
eBay actually allows you to link to your own website from your About Me page, as long as the actual page does not directly offer to sell items. Therefore make it an information or about us page that you link to, BUT one where visitors can easily navigate to your catalog of items for sale. Additionally drive traffic to your About Me Page by including a link on every listings, for example "Click here to learn about me". An average basic shop on eBay will get over 1500 item views within a month. If you can drive just a small proportion of these to your about me page & then to your site you'll certainly see a difference in your non-eBay sales.
5) User Id
While eBay does not allow your user id to be that of an website, you should have it as closely to resembling your site name as possible. You CAN NOT attach .com, -com or *com to the end of your user id - this is strictly against eBay policy. However nothing would stop your id being VisitMyShop. The idea is to get your eBay visitors comfortable with dealing with you away from eBay.
I hope these tips help you drive traffic away from your auctions towards your site & lessens eBays grip on your business. Remember, Ignorance is not an excuse eBay accept if you do violate their policy. While you initially get a warning for policy violation continuous offences may result in your account being suspended. Having said that, eBay mostly rely on policing from other users to enforce their policy so as long as no reports you should be in the clear.
And let's not forget the biggest advantage over selling on eBay. The majority of users have money in their hand just waiting to find the right item.
So if eBays so great why would you want to drive traffic AWAY from your auctions?
Well there are a few reasons why you'd be better off selling from your own website, rather than though eBay. Firstly & most importantly, think of all the listing fees & final value fees you could save if everything you sold on eBay you could sell on your own website. Personally it would save me thousands of dollars per year alone in listing fees.
Secondly, you'll be protecting yourself from eBay policy change. Imagine you were selling thousands of eBooks weekly and then suddenly eBay policy changed to prevent any eBook listings.
Overnight your business would simply disappear & your income would vanish. It's the same with listing fees - A sudden hike in fees could wipe out your business & profit overnight.
With any business, especially an online one you need to safeguard yourself against measures that are out of your control. So by driving traffic away from your auctions to your own website you'll slowly start building up an alternative source of revenue. The following methods can be used on eBay. Some are on the borderline of eBay policy & you should check out any policy violation before using them. Saying that, a huge proportion of sellers use these on a daily basis.
1) Image Hosting
All the best sellers have auction templates developed to maintain a professional listing. And of course those sellers ALWAYS use images or graphics to accurately show the condition of the items their offering.
eBay itself allows you to upload the images to their servers, other commercial & free services are available. However really you want to store any images on your own server. Not only will search engine robots follow the links from your listings to your site (helping in improved visibility in any search engines), but many browsers will show the address of where the images are loading from in the status bar - For instance "Loading Image From http://www.visitmyshop.com" or "Waiting For http://www.visitmyshop.com". This is a great way for your visitors to see to become familiar with your site.
2) Feedback
Many sellers include their own website in the feedback comments they use. Strictly it is against eBay policy but many Power sellers use comments like "Thanks for your custom from http://www.Visitmyshop.com" as standard. This is perhaps one of the widely violated policies on eBay. I've never known of anyone receive a warning for this policy, but use it with caution as you could be the first.
3) Email Address.
eBay allows your listings to contain one email link address, in addition to the "Ask The Seller A Question Link" they already provide. Use the opportunity to show the an email account associated with your domain name for example sales@visitmyshop.com. The only condition about showing your email address is the one shown must also be your registered email account with eBay. Before you list it, make sure they match up.
4) About Me Page
eBay actually allows you to link to your own website from your About Me page, as long as the actual page does not directly offer to sell items. Therefore make it an information or about us page that you link to, BUT one where visitors can easily navigate to your catalog of items for sale. Additionally drive traffic to your About Me Page by including a link on every listings, for example "Click here to learn about me". An average basic shop on eBay will get over 1500 item views within a month. If you can drive just a small proportion of these to your about me page & then to your site you'll certainly see a difference in your non-eBay sales.
5) User Id
While eBay does not allow your user id to be that of an website, you should have it as closely to resembling your site name as possible. You CAN NOT attach .com, -com or *com to the end of your user id - this is strictly against eBay policy. However nothing would stop your id being VisitMyShop. The idea is to get your eBay visitors comfortable with dealing with you away from eBay.
I hope these tips help you drive traffic away from your auctions towards your site & lessens eBays grip on your business. Remember, Ignorance is not an excuse eBay accept if you do violate their policy. While you initially get a warning for policy violation continuous offences may result in your account being suspended. Having said that, eBay mostly rely on policing from other users to enforce their policy so as long as no reports you should be in the clear.
Selling on eBay for Profit!
It doesn't take a genius to make money on eBay, nor does it require you to have any specialized computer knowledge. You don't even need to be a skilled entrepreneur, because eBay does most of the work for you. With over 1.5 billion page views per month and more than 1000 categories, they bring customers TO YOU and save you enormous advertising costs.
Your job, therefore, is to make a successful sales pitch to the customers who see your auctions, and doing that isn't as easy as you might think. You will be competing with more than two million other eBay sellers, many of whom are veterans at online marketing and highly knowledgeable in the niche markets found on Ebay. So how do you compete with them? The answer is simple: INFORMATION!
This guide provides the information needed to get ahead on eBay and gives you an instant edge over your competitors. I will provide you with insider secrets on Ebay trading that I have learned from years of online auction sales. If you read this guide carefully, you will be armed with the knowledge necessary for an extremely lucrative home-based business selling virtually anything on eBay.
eBay First Steps
This link forwards you directly to eBay's new user sign-up page.
Step one: Enter all the information that is requested on that form then click submit. You will then be forwarded to a page where you get to pick your eBay user ID.
Step Two: You will need a unique name when asked for a user ID. You might as well advertise your company name for your user ID. For example, Instead of "BobSellsoneBay99" it's best to use your company name, like, "Bobs-Metro-Camera" or something to that effect. I think you get the point. If you don't have a company name, just make one up!
Step Three: Once that is done, you simply have to confirm your new eBay account by checking your email. Simply click on the "Confirmation" link within the confirmation email to confirm your new account. This step confirms your request to sign up to buy and sell on eBay.
The next major step is to get set-up to send and receive payments. Becoming e-commerce enabled if you will. The good news is this is very easy with an eBay owned company called "PayPal." PayPal makes things very easy to send and/or receive money with a credit card, checking account, or your PayPal account balance. Sign-up is fast, free and easy.
Congrats! You are now ready to begin buying and selling on eBay!
Now let’s start selling. First you will need to set up your eBay seller’s account. Please take the time to read all the tutorials and "how to" links eBay provides.
Once you have these initial steps completed, you are on your way to becoming a very successful eBay Power Seller!
HOT TO: Get great deals off eBay
I love getting a deal. I try to smell them out from miles away. I love frequent garage sales, flea markets, closeouts, and more -- but found that I could much better by simply buying through online auctions - if I shop carefully.
Getting a deal out of EBay auctions is an art. Buying from auctions can be a costly proposition or a very economical option depending on your tactics. Buy wisely by learning from my (sometimes costly) experiences.
1. Is the Seller Trustworthy?
Both EBay and Yahoo auctions have seller ratings. Read these and their associated reviews. If the seller has a great rating from buying and a poor one from selling, you probably don't want to buy from them. Look at both praises and complaints as they may or may not apply to what you are bidding on.
2. Read the Description Throughly
It is very easy to read what you want to see in an Ebay auction rather than what is actually written there. Read both what is in the Ebay description and what is NOT in the description. Often your mind will want to fill in details with what is your dream interpretation. You need to re-read the description until you find out whether what you are searching for and what the seller is selling match.
* Used or New?
Is the item you are buying used or new? If it doesn't say new, you are most likely buying something that is used.
* Real or Fake
Is the item you are interested in "real" gold, sterling silver or pearls? For example, a description saying: "gold necklace for sale" does NOT say 14 kt gold or 18kt gold. That most likely means a gold COLORED necklace which may or may not have actual gold metal. This also applies to pearls as many call plastic fake pearls simply "pearls". If the seller is selling beads, those beads could be plastic, glass, stone, scrap metal, crystal, chips, wood, clay, gemstone or some other material.
* Item Details
Does the EBay description really say how much you are getting, how long the item is, and quality of the item? Selling by the pound can be a great deal - or a horrible deal.
* Beware of Hidden Costs
Look at shipping and handling costs. I've seen many penny auctions that have $13 or more shipping. Some auctions even have handling fees.
* How Fast Will it Ship?
I've been seeing a fair amount of auctions that note that the product will ship in 2 months or that shipping time is 2 months. If you are buying for a particular holiday, be sure that you will get the item in time.
3. Is it a Bargain For You?
Many times an EBay auction will say that the items are "worth $XXX". In many cases, that price is inflated. Often you can find similar items much cheaper tah "$XXX" at normal stores. (However, the auction price may still be cheaper than you can by elsewhere - it really helps to know how much you usually pay for items!) If you are only interested in some of the items in an auction, adjust your bid to reflect how much you are willing to pay for just those items unless you plan to sell the rest as that is how much you would pay for it elsewhere.
4. Auction Fever
Compare prices on the net at the same time to avoid overpaying. Know that usually you can get the item later elsewhere. Wise buyers know to walk away when the price is higher than the item is worth to them.
eBay: The perfect home based business for you?
Are you looking for a Business you can Work at Home? Did you know that a Work at Home Business is the dream of millions of Americans, and millions more worldwide? It is estimated that by 2010, over 68% of us will have some kind of Home Business to help supplement our income. Plus, numerous surveys show that a Business of your own is still the #1 way for the average person to achieve financial freedom and independence.
According to Meg Whitman, CEO of eBay, 400,000 people are making a living from eBay. And, recently eBay reported $14.87 billion in annual merchandise sales with over 100 million members. With numbers like these shouldn't you be looking at eBay as your Home Based Business?
As outlined in my book "eBay Marketing Wholesale SourcePak" eBay has some staggering statistics. A Corvette is sold every 3 hours! A Diamond Ring is sold every 6 minutes! A Digital Camera is sold every 90 seconds! An Article of clothing is sold every 3 seconds! That eBay is the 4th most visited website on the Internet, and at the time of this writing has auction sites in 26 countries worldwide. Pretty impressive for what started off as a small site in 1995 for collectors of Pez Dispensers.
Since then eBay has flourished into an auction site that lends itself perfectly to the Home Based Business. Why? Mainly because you can sell just about anything on eBay. Plus, operating an eBay Auction Business does not require you to have any extensive business knowledge or any elaborate computer skills. Finding items to sell on your auctions is easy as well. You can start by selling all of those unwanted items you have just lying around the house. From there some people cruise flea markets, swap meets, and second hand stores for more items to sell on eBay. And even more use Dropshippers. Using Dropshippers is a smart way to get your eBay Home Business up and running because you don't have to invest in costly inventory, store the inventory, or package and ship that inventory. Your Dropship supplier will do all of that for you. It doesn't get any easier then that!
So if you're looking for a Home Based Business, have a look at eBay. It is the largest and most exciting auction service on the Internet enabling trades on a local, national and international basis. With more than 3 million auctions running at any given time, and many millions of users, if you have something to sell you'll probably find a buyer for it on eBay.
HOW TO: Finding the hottest products on eBay
Most people who sell on eBay would like to be in the position of selling highly sought after items. But how do you know which products are the ones that are in high demand?
You might not have realised it, but eBay itself has several ways for you to determine exactly what these items are! In fact eBay gives you four ways to do this.
Whilst this data is only available on ebay.com, depending on the categories in which you operate, the information may well be of interest no matter which eBay country site you use.
Items In Demand
In this part of Seller Central, you will find each of the main categories is listed. If you scroll down, you will see within each category area there is a heading of In Demand. If you click on this, you will see what are the most popular items currently within that particular category. To see the In Demand page, Click Me
Hot Items by Category Report
eBay produces a monthly report called the "Hot Items by Category" report. This report lists the fastest growing categories on eBay for the previous month. The explanation for what eBay considers "hot" can be hard to understand on first reading. The important matter is that the categories listed are ones where buyer demand for the items under those categories are growing fastest. This report is a PDF file. You can view it on your browser, or download it and open it with Adobe Reader. Click Me and select "Hot Items by Category" from the menu on the left.
eBay Pulse
This is an area on eBay where you can find "a daily snapshot of current trends, hot picks, and cool stuff on eBay". With eBay Pulse you can get this information by category, or across eBay.com as a whole. Click Me to see eBay Pulse in action.
Merchandising Calendar
eBay promotes specific categories on its home page each month. Savvy eBayers know that this home page exposure results in more interest in such categories. Fortunately, thanks to eBay's Merchandising Calendar, you can know in advance which categories are going to be featured in each month. Thus you can be prepared with appropriate auction items, ready to take advantage of the increased traffic in these categories. Click Me to view the current Merchandising Calendar.
You might not have realised it, but eBay itself has several ways for you to determine exactly what these items are! In fact eBay gives you four ways to do this.
Whilst this data is only available on ebay.com, depending on the categories in which you operate, the information may well be of interest no matter which eBay country site you use.
Items In Demand
In this part of Seller Central, you will find each of the main categories is listed. If you scroll down, you will see within each category area there is a heading of In Demand. If you click on this, you will see what are the most popular items currently within that particular category. To see the In Demand page, Click Me
Hot Items by Category Report
eBay produces a monthly report called the "Hot Items by Category" report. This report lists the fastest growing categories on eBay for the previous month. The explanation for what eBay considers "hot" can be hard to understand on first reading. The important matter is that the categories listed are ones where buyer demand for the items under those categories are growing fastest. This report is a PDF file. You can view it on your browser, or download it and open it with Adobe Reader. Click Me and select "Hot Items by Category" from the menu on the left.
eBay Pulse
This is an area on eBay where you can find "a daily snapshot of current trends, hot picks, and cool stuff on eBay". With eBay Pulse you can get this information by category, or across eBay.com as a whole. Click Me to see eBay Pulse in action.
Merchandising Calendar
eBay promotes specific categories on its home page each month. Savvy eBayers know that this home page exposure results in more interest in such categories. Fortunately, thanks to eBay's Merchandising Calendar, you can know in advance which categories are going to be featured in each month. Thus you can be prepared with appropriate auction items, ready to take advantage of the increased traffic in these categories. Click Me to view the current Merchandising Calendar.
Subscribe to:
Posts (Atom)
